INNOVATION PIPELINE & DEVELOPMENT
At Hammer Consulting Group, our time-tested innovation approach has led to multiple new product launches that have delivered over $100M in Year One revenue while being recognized by IRI’s “Top 10 New Products” in their respective launch years.
So, what’s new with your brand? Let your customers and prospects see your band is miles ahead of the competition with new products that meet their evolving needs. Our team will help your organization build a repeatable innovation process that will establish a pipeline of strong ideas to fuel the growth of your organization.
Our innovation pipeline process includes:
- Using ideation sessions to identify possible solutions to those unmet needs.
- Developing innovation concepts and validating their potential.
- Reviewing the commercialization and scale-up requirements of bringing the most promising concepts to market.
- Developing a launch plan for your best ideas, including building volumetric forecasts and establishing three-year P&L’s
- Establishing post-launch tracking and measurement tools, including Trial & Repeat studies, which provide valuable insight into the initial interest in and long-term viability for any new product launch.
CASE STUDY
CROCK POT CLASSICS
CHALLENGE
No internal interest in bringing innovation to the brand and no innovation pipeline in place.
INSIGHT
By listening to Banquet consumers’ insights about how they live/eat, we were able to solve an unmet need around not having time to prepare dinner in a two income household with inconsistent family meal schedules.
ACTION
Created Banquet Crock Pot Classics that enabled Mom to plug the Crock Pot Meal in before work, and feed everyone over a 2 hour window at dinner time.
RESULTS
Business delivered over $120M in Year One revenue and was recognized as one of IRI’s Top 10 New Product launches of the year.
FREE CONSULTATION
We are offering a complimentary, in-person consultation. Click below to get started.