CONSUMER RESEARCH & INSIGHTS
Do you REALLY know how loyal your customers are to your brand or what they think about your products or service? Do they see your competitors as having equal or better value? How do you know? What can you do to increase brand loyalty, brand awareness and improve your value proposition so consumers view your products as best in class?
If you don’t know or you’re relying on your “gut” to answer, the research team at Hammer Consulting Group has the tools and know-how to get answers to those questions quickly and cost-effectively. We can help you gain the insight you need to make better, smarter decisions that will help your business win in the marketplace with value-added solutions for your customers and increased profit for your business. Contact us now for a complimentary consultation.
CASE STUDY
WHAT WOULD YOU DO FOR A KLONDIKE BAR?
CHALLENGE
Consumers loved the “What Would You Do for a Klondike Bar?” campaign, but it had lost its relevance.
INSIGHT
Making the campaign more about regular (and human) interactions between couples made the familiarity of the campaign fresh and engaging.
ACTION
Launched a new creative execution of the idea that won an award as the most liked spot of ALL commercials in the month of May 2006.
RESULTS
Klondike business delivered double digit revenue growth while the campaign was running.
FREE CONSULTATION
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