SUSTAINED GROWTH FOR BRANDS OF EVERY SIZE

 

Hammer Consulting Group is led by Dan Hammer, who brings over 25 years of General Management, Marketing, and Sales expertise to the business. This experience has enabled him to create a network of experts from virtually all key functional disciplines, including Operations, Supply Chain, Finance, R&D, and Market Research. As a client, this gives you the unique advantage of working with experts that have specific knowledge about your business needs in a cost-effective manner. Put our experienced team to work for your business, and you’ll start to see points on the board in no time!

BRANDS WE’VE GROWN

ABOUT DAN HAMMER 

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Dan is an experienced, passionate business leader who has consistently demonstrated an ability to positively impact business results and organizational performance throughout his career. As a Sales, Marketing, and General Management thought leader, he has identified business opportunities and implemented sound strategies to accelerate profitable growth, regardless of the size of the company. Some examples of the type of positive change that Dan has driven include:

  • As a Board Member and COO of Better Bites Bakery, raised $2MM in capital by building a Path to Profitability strategy driven by impactful innovation and margin improvement strategies.
  • While the GM at Inventure Foods, collaborated with Costco to build a combined Kirkland Signature and Rader Farms product strategy that allowed Rader Farms to maintain a brand presence nationally in all Costco Clubs.
  • As VP of Marketing, built a Social and Digital Marketing platform for Michael Angelo’s Gourmet Foods that drove Michael Angelo’s Facebook fans from 0 to 75,000 in six months.
  • As SVP of Marketing, drove the launch of Red Baron’s “Pizza by The Slice,” the first individual pizza in the Frozen Food category sliced from an actual whole pizza. This line reached $100M in sales in its first year in the market while utilizing $14M in automated slicing capital that was ready to be mothballed by Schwan’s.
  • As VP of Marketing, contemporized the iconic “What Would You Do for a Klondike Bar” ad campaign for Unilever’s North American Ice Cream business, leading to a 10% gain in market share.
  • As GM, transformed the Banquet brand from a lowly regarded, internal “cash cow” to one of ConAgra’s strongest and proudest brands today.